Dark pop up-and-comer JOSHUA unveils his new dark brooding single “Artificial Flavour,” where he opens up a soundscape as deep and introverted as it is infectious. It all starts with the moving opening line, “Wishing you could see that I could measure up,” with the tone quickly setting for a song writhing in notions of personal and artistic integrity.
The percussive beat within the rhythm of ‘Artificial Flavour’ hooks from the get-go, and its catchiness is maintained right through. JOSHUA has woven his vocals brilliantly together to create this rich, enveloping feel that seems to be elevating his unique style and diction in music production. Performing it in the first place, this song is but one of many examples of how authentic JOSHUA is while staying away from anything that would remotely sound synthetic.
JOSHUA wrote the song in response to some querying the authenticity of himself and he counteracted the title with an absolute dismissal that there was anything fake about his venture. “Everything I do, I want to do with integrity. That and honesty, are my absolute core values” says JOSHUA. Questioning the originality of what he was putting out there fundamentally changed the creative direction and thus gave life to ‘Artificial Flavour’.
A song written three years ago now breathes life as it becomes most relevant in JOSHUA’s life.
“After a long journey, I am finally embracing my bisexuality and being even more unapologetic about who I am and what I have to offer to the world.” he shares. This mixture of personal growth and the development of artistry brings light to a track with a deeper story. JOSHUA puts his skills to work as a writer, producer, and mixer on “Artificial Flavour.” His in-studio approach guarantees that every element of the track is a true representation of his vision.
As JOSHUA carves out his unique space, “Artificial Flavour” reminds us to stay true to ourselves. The song acts as an anthem for those who try to live up to definitions of authenticity and originality.
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You can listen to ‘Artificial Flavour’ below: